Audio Visual Aids & Barriers in Communication
Audio Visual Aids
- Definition:
- Audio-Visual Aids are instructional devices that communicate messages effectively through sound and visuals.
- Types:
- Audio Aids: Devices that can only be heard.
- Examples:
- Tape recorder
- Public address system
- Telephone
- Visual Aids: Devices that help visualize the message.
- Non-projected:
- Chalkboard
- Bulletin board
- Pictures and photographs
- Flannel graph, flash card, flip chart
- Poster
- Diagrams, maps, charts, and graphs
- Specimens, models, dioramas
- Cartoons
- Projected:
- Slides
- Filmstrip
- Opaque projection
- Overhead projection
- LCD projection
- Audio-Visual Aids: Devices that can be heard and seen simultaneously.
- Examples:
- Motion pictures (Cinema)
- Video
Classification of Audio-Visual Aids
- Display Type Visuals: Shown to the audience for viewing.
- Examples: Posters, bulletin boards, models, exhibits.
- Presentation Type Visuals: Presented while explaining the message.
- Examples: Flash cards, slides, filmstrips.
Advantages of Audio-Visual Aids
- Capture audience attention and arouse interest.
- Highlight main points clearly.
- Reduce misinterpretation of concepts.
- Structure the learning process effectively.
- Enhance understanding and retention through multiple senses.
- Provide experiences that are otherwise difficult to obtain.
- Reach diverse audiences regardless of literacy and language.
- Speed up the learning process.
- Adapt to audience reactions and presentation speed.
- Save time for both teacher and learner.
Barriers to Communication
Common Causes of Communication Failure
- Creation Stage: Ideas may be vague or too general, making them hard to communicate.
- Encoding: Use of unclear or ambiguous symbols can lead to misunderstandings.
- Transmitting: Poor speaking skills (mumbling, stammering, speaking too fast) can hinder communication.
- Reception: External noise or distractions can divert attention from the message.
- Decoding: Individual backgrounds and expectations affect how symbols are interpreted.
- Fruition Stage: The audience's understanding may differ from the original message.
Barriers Pertaining to Communicator
- Disregarding audience values and customs due to social status differences.
- Lack of knowledge about the message's validity and usefulness.
- Insufficient understanding of the audience's needs, interests, and abilities.
- Limited knowledge of effective communication methods.
Barriers Pertaining to Message
- Messages that are irrelevant, complex, unattractive, or unclear.
- Conflicts with the audience's major values.
- Unrealistic messages considering local skills and resources.
- Lack of connection to the audience's prior knowledge.
Barriers Pertaining to Audience
- Lack of self-interest in the message.
- Unawareness of the importance of communication.
- Resistance to adopting new technology due to traditional views.
- Fatalistic attitudes that undermine belief in skill and knowledge.

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